Intangibles embody analysis, expertise, software program, advertising and branding, and human capital. Supply chains, even in heavy trade and other energy- and resource-intensive sectors, can decarbonize. Companies ought to give attention to enhancing carbon accounting, filling in information gaps, and forming alliances to create new supply ecosystems. Once they have lowered energy and materials waste, they should look at the “Scope 3” emissions that happen up and down their worth stream. On The McKinsey Podcast, organizational consultants Chris Gagnon and Elizabeth Mygatt talk about how firms can future-proofthemselves, making them extra able to handle disruptions like the one they simply went by way of. Leaders ought to study their company’s worth agenda as though they were a private-equity firm scrutinizing a potential deal. Being clear about what everyone is trying to accomplish helps leaders select the proper expertise, create a project-oriented group, and construct up speed.

That pressure is so highly effective that legal guidelines, guilt trips, DRM, and every other barrier to piracy the labels can think of have failed. Some artists give away their music online as a method of selling concerts, merchandise, licensing, and other paid fare. But others have simply accepted that, for them, music just …